Okay, so you have your podcast recording station set up and you are ready to begin your podcasting journey. But, wait. What do you even talk about? There are an estimated over 2 million podcasts across all streaming platforms. How do you make yours unique and stand out? Here are some tips on creating your own podcast identity and how to brainstorm ideas for your podcast.

Finding A Title

When titling your podcast, you want something succinct and to the point. Keep it at a maximum of 5 words so that your show is easy to remember. Longer titles have a tendency to be easily cut off on browsing pages and a possible viewer will not get the entire picture of what your show is about. 

Before getting your heart set on a podcast name, do a quick search on podcast sites, like Stitcher or Apple Podcasts, to make sure that name is not already taken. Even if that podcast hasn’t been updated in 10 years, naming your podcast the same as an existing one can create confusion in the market.

Creative vs. Descriptive Titles

A creative podcast name, for example, would be the Awarepreneurs with Paul Zelizer. The audience gets the general idea that the podcast will be surrounding entrepreneurs that raise awareness around specific issues. Puns are a great way to make your show title eye-catching and memorable. But, if you can’t think of a punny show title, don’t fret. You can’t go wrong with having a descriptive title that explains exactly what the podcast will be discussing. For example, when you see a podcast called Positive AF, you know there will be discussions about positivity. In order to come up with a title, you must have an idea of what you want your show to be about. So, let’s figure out what your general topic of interest will be.

General Topic of Interest

Arguably the most difficult part of creating a podcast is figuring out what you want to talk about. Evaluate your strengths. Are you a motivational person? Do you have a knack for making people laugh? Figuring out the genre of your podcast is the first step in establishing your topic of interest.

Now let’s get more specific. What are your passion and interests. Are you interested in true crime? Are you passionate about holistic healing? What is something that you wouldn’t mind talking about for hours? Do you have an area of expertise that you are excited to share with the world? Do you seek to educate, inspire, entertain, give advice, etc.? Ask yourself these questions to help you identify your “why” in creating your podcast.

Holes In The Market

A great way to stand out is by finding your niche. Identify some holes in the specific market you want to tap into and think of ways you can fill them. Doing market research is always beneficial when you are planning on producing new content. Make sure you aren’t creating a carbon copy of a podcast that is already out there.

Who Is Your Target Audience?

Now that you have identified the “why”, identify the “who”. Who is your target audience? Who do you imagine you are speaking to when you talk into your microphone?

Are you a college graduate wanting to give advice to college students? Maybe you are an artist who wants to connect with other creatives. Or maybe you have your own business and are targeting businessmen and women on how they could begin their own start-up. You could be a personal trainer who wants to inspire others on their fitness journey. What is your audience interested in and how can your podcast provide that?

Guests or No Guests?

Now the you have identified your general topic of interest and your target audience, it is now time to decide if you want to do an interview-style podcast or remain solo. Deciding on whether or not to have guests could be a tough call. But remember, you can always have solo podcast episodes thrown in the mix in between interview episodes!

Many podcasts nowadays feature guests that they interview on their show. Benefits of having a guest on your podcast include:

  • Offering a new and fresh perspective on a topic
  • Offering an area of expertise that you might not have
  • Guests bringing their audience to your show
  • Building connections and respect within your industry

Brainstorming Episode Topics

Once you have established your general topic of interest, your target audience, and whether or not to have guests, it is time to start brainstorming your episode topics.

Grab a pen and paper and take 2 minutes to write down all the things you could possibly want to talk about on your podcast. There is no bad idea during this time. This is your opportunity to get out as many ideas as possible while keeping your target audience and general topic in mind. Once those 2 minutes are over, begin to combine ideas or take away ones that won’t work. Once you have a couple ideas that you like, remember to…

  • Give yourself ample time to marinate on an idea (1-2 weeks)
  • Present your ideas to friends and family for feedback
  • Create a pros and cons list of each idea
  • Test run your final ideas

Once you are done with the brainstorming process, the goal is to have around 5 episode topics. That way, once you start your podcast, you aren’t scrambling each week to find new material. You already have topics that you are excited to talk about. Of course everything is subject to change, which is why test runs are always important. But, by finding a title, identifying your general topic of interest, determining your target audience, and coming up with 5 episode topics, there should be less stress on your shoulders surrounding podcasting.

Curious about how you can turn your interests into a business?

Listen to how entrepreneur and investor, John Bazzo, turned his passion for wine into becoming the president of My Wine Society on the Positive AF podcast.

Need help identifying your passion?

Listen to entrepreneur and podcaster, Jake Gallen, share how he created a platform by honing in on his passion on the Positive AF podcast with Dez Decosta.

Need help writing show notes?

Read on about How To Write Effective Show Notes.